Mechanics comes before form
LMB starts from a simple principle: every element must have a function.
Geometries, proportions, materials and technical solutions begin with the observation of real mechanics and are reinterpreted through the culture of watchmaking.
Motorsport does not become decoration. It becomes a design method.
A personal story becomes an identity.
Ferruccio Lamborghini brings to LMB experiences that have long been part of his story: his family’s motor culture, more than twenty years in motorcycle racing and a professional path developed in the world of watchmaking.
A personal intuition becomes an independent project, created to express its own vision of mechanics, design and time.
BUILT BY PEOPLE
Behind LMB is a team that brings together vision, design and watchmaking culture.
Each area of expertise contributes to the same goal: turning an idea born in motorsport into watches with a mechanical identity of their own.
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Ferruccio Lamborghini
Founder & Product Vision
Brand vision, product development and project direction.
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Rolando Braga
Watchmaking & Quality Expertise
Production, quality and product industrialisation.
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Alessandro Braga
Watchmaking & Production Expertise
Watchmaking expertise, production development and quality control.
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Fulvio Locci
Watch Designer
His pen leaves its mark on FRC, translating its mechanical inspiration into form and design solutions.
